Lion Nathan | The Beer Pilgrim.

With love for beer declining, Lion Nathan, one of the world’s largest beer companies, wanted to let Australians know that there was more to beer than they thought.

So we created the Beer Pilgrim, an intrepid ale lover who would travel the world and tell the greatest story never told... the story of Beer.

Through our Pilgrim we re-created Australia’s first Beer for Australia Day and made a universal beer glass to bring all beer-loving cultures together.