RSPCA | Cat Ballads.

RSPCA needed to convince cat owners that their beloved felines were more vulnerable than they think. To keep them safely indoors and stop their cats from danger.

Traditional messaging wasn't going to cut it. So we gave cats a voice to sing their owners epic love ballads to their owners. We made three original tracks and launched with a lead single ‘I need you more than you need me’, which came with two music videos - one for humans and one for cats using scientifically proven sounds and melodies that would actually calm cats and help them connect with their owner. We even did a cat versions of the website with colours and design that would appeal to felines.

We collaborated with a Stanford University professor to do this. Seriously

https://www.catballads.org