FFA | Where Heroes Are Made

The A-League was facing some problems. Low match attendance was hurting revenue, which in turn was preventing big names coming to play the season. With no Del Piero or Dwight Yorke to draw in crowds, we had to come up with a new approach to galvanise the support base.

Our insight was that fans have long looked to far off leagues for their heroes, when the next ones are being made right here under their noses in stadiums right in their backyards.

We launched a new platform called Where Heroes Are Made. to launch, we celebrated homegrown heroes made right here in the backyards and backstreets of Australia.

FFA | Made In the Game

For the the next season we had to get bums on seats in the stadium. So we showed a live A-League game as an unforgettable trip where heroes and villains are made in from of your eyes.

We worked with Level 2 animators and illustrators to give each A-League player heroic and otherworldly superpowers that were actually based on their strengths and stats for the season.