Bank of Melbourne | For the Makers

Bank of Melbourne are part of the Westpac group but wanted to be seen as as the Bank for Melbourne.

We won the pitch with a simple truth. Melbourne is a city of Makers - restless types who design, craft, create, curate every aspect of their lives.

So we repositioned Bank of Melbourne as the bank for the Makers with a brand film that portrayed real Melburnians as creative icons.