Toyota | Box Car

‘Kaizen’ lies at the heart of everything Toyota does. It means to improve and invent, to innovate and always find a better way. 

As the brand moves toward zero emissions by 2050 with their hydrogen fuel cell technology, we were tasked with trying to encapsulate that Kaizen spirit and tell the story of three decades worth of fuel innovation, from petrol to Hybrid to Hydrogen.

We thought two kids trying to conquer a mountain in a box car would do nicely.