RSPCA | The Disguise

Puppy Farms raise puppies in horrific conditions then make them over to sell at a premium price online. Unless you ask the right questions, you really don't know your puppies past.

We needed to educate puppy buyers on the horrors of puppy farming and get them asking the right questions.

So instead of hammering them with an education piece, we disguised as a Puppy Farmer and intercepted them at the point of purchase, then armed them with the right tools to spot Puppy Farmers online.